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Privacy Policy

Better Bovine Inc. (“Better Bovine”, “we”, “our”, or “us”) respects and is committed to protecting your privacy.  This Privacy Notice lets you know how and for what purposes we are collecting, processing, and using your Personal Information (as defined herein). We pledge that we will take reasonable steps to ensure that your Personal Information and Usage Information (as defined herein) will only be used in ways that comply with this Privacy Notice. 

This Privacy Notice applies to any web page, mobile application, email list, onsite data collection, generic information, and Personal Information collected and/or owned by us, including but not limited to our website located at https://buybetterbovine.com. This Privacy Notice is in effect no matter the method of collection, including collection through our website, blog and any online features, products, services, and/or programs we offer, including our website (collectively, the “Web Properties”). We will treat any offline collection, uses, and disclosures of your Personal Information consistently with our online privacy practices set forth in this Privacy Notice. This Privacy Notice is not applicable to any website, mobile application, social media site, generic information, or Personal Information collected and/or owned by any entity other than us. 
 

Types of Information Collected
 

Better Bovine and any third party that we hire for the purpose of administering, operating, hosting, configuring, designing, maintaining and providing internal support for our Web Properties may collect two types of information when you visit the Web Properties: Personal Information and Usage Information.

Personal Information:  The types of information that we collect may include, among other things, the following categories of information (collectively, “Personal Information”):

  • contact information (e.g., your name, address, phone number, email address, shipping address);

  • password and security questions and answers;

  • demographic information;

  • banking information (e.g., bank account and credit/debit card numbers, billing address); and

  • other information specific to you.
     

We do not collect any Personal Information from you when you visit our Web Properties unless you choose to provide such information to us. You can browse the website without telling us who you are or revealing any information about yourself. However, we will automatically collect Usage Information when you browse our website.

Usage Information: The types of usage information that we collect may contain generic information about you when you visit the Web Properties, which may include, among other things, the following categories of information (collectively, “Usage Information”):

  • browser language and type;

  • IP address

  • domain name system requests;

  • browsing history (such as, time spent at a domain, time and date of your visit) and number of clicks;

  • http headers, and operating system and fingerprinting data; and

  • aggregated information.
     

How Information Is Collected
 

We may collect Personal Information and Usage Information about you from the following sources:

  • the correspondence you and others send to us, including when you complete any online forms or send us an email;

  • information we receive from you through the Web Properties and as a result of your use of our services, including when you create a user account (“User Account”) to purchase our cereals or other products;

  • information about your transactions with, or services performed by, us, our affiliates or nonaffiliated third parties;

  • information we receive from your computer or mobile device;

  • information we receive from our affiliates, partners or service providers; and

  • information we receive from other sources, as permitted by applicable laws, rules and regulations.
     

 Additional Information
 

You may be able to sign up to join our mailing list or to receive notifications from us.  If you sign up, we may from time to time send you an email or other literature with information about one or more of our Web Properties and general information about us. You can unsubscribe at any time by the means set forth in that communication. 

Google Analytics:  We may use third party analytics services, such as Google Analytics, in connection with the Web Properties. Such third party services may use cookies and similar technologies to collect and analyze information about use and to report on activities and trends. Such services may also collect information regarding the use of other websites, applications, and online resources. For more information about Google Analytics, please go to www.google.com/policies/privacy/partners/. You may download the Google Analytics opt out browser add-on at https://tools.google.com/dlpage/gaoptout.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at hello@buybetterbovine.com 

 

If you choose a direct payment gateway to complete your purchase, then our website host stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

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Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

 

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.


QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at hello@buybetterbovine.com

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